Journal

  • the 5-year journey to the premium laundry concentrate

    Ah, here we are...launching the full Laundry Essentials line!  These products, especially the Laundry Concentrate, has been in the works through development for about 5 years.  It feels SO awesome to finally bring this product to you, for all to enjoy -- ensuring you are getting a highly effective product that is fully natural, non-toxic and eco-friendly.  View Post
  • a sneak peak into laundry essentials from root and splendor

    We currently have all of our raw materials and packaging on hand to start manufacturing our full laundry line. That’s right, we also have all operations equipment and materials ready to go. As we start this new week, the handcrafting of the laundry line will begin! Yes, that means we are SUPER CLOSE to having the laundry products be available to you!  Read more to find out the scoop... View Post
  • why we launched an alcohol-free hand cleanser

    While Hand Shield is a waterless hand cleanser (very much like sanitizer), it is not technically a "sanitizer" -- and that's because it is (intentionally) alcohol-free. In this post we explain why we chose not to include alcohol in our formula for Hand Shield. View Post

kristin fracassi, founder of root & splendor

Welcome! This journal will be a behind the scenes look at the brand and why I do what I do, but it will also take a look at my family and our lifestyle – the heartbeat (the roots) of Root and Splendor.