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About Us

Root and Splendor - Family


Our Roots

We’re glad you’re here - we’d love to tell you a little bit about us! In pursuit of a simpler lifestyle, my family and I decided to move into a rural community outside of San Diego, CA.  The vision for the move was to have space for our 4 lively boys to be outside, barefoot and dirty, and a chance to grow vegetables and live off our land. It also provided a break from the hustle of city living; a chance to slow down to enjoy each other, growing in our faith and friendships.  As we settled in, we added some animals to roam the land alongside the lively children, including dogs, pet pigs, many chickens, and barn cats (with the dream of adding an alpaca one day). Choosing this lifestyle felt right and we re-discovered our roots in the process.  

By living a more natural lifestyle on this land, I began learning about all the toxins found in the most common household products. Going back to my roots, and not being able to find any true, high-quality products with integrity, I began researching and crafting various home and body products for our personal use until requests began coming in from others.  On this homestead is where Root and Splendor began. 


The Splendor

Our purpose: As a family and brand, we are passionate about our faith, the outdoors, a cleaner and simpler lifestyle, and being in community with others.  We do not waiver our commitment to bring you products of integrity that are transparent, safe and powerfully effective, all in sustainable packaging.   

Our name and logo: Just as the quality of the soil at the root of the plant impacts how well it grows and flourishes, we believe our bodies and minds are similar. Whether it’s physical, emotional, spiritual, relational - what you put into and feed your roots matters.  Here from our healthy roots is where we grow and experience splendor.   

Our process: All of our products are handmade in Vista, CA.  We formulate alongside chemists and scientists, handcraft manufacture, package, and distribute all here in house.  Handwritten notes are included in each and every order that leaves our door.   

Our storefront: In addition to shipping all over the world, we have a storefront where you can come fill and refill your favorite Root and Splendor products, but also shop in our Sustainable Marketplace for a variety of eco-friendly and sustainable home and body products, including toothpaste, floss, reusable bags, deodorants, and more.  The address is 1175 Park Center Drive, Ste A, Vista, CA 92081.  Hours are M, T, Th, and F 8:30-4pm and Wednesdays 9-6pm.  

Our ingredients:  

~Transparency: We believe you should know about each ingredient in the products you use, therefore we are fully transparent.  You will always know what is in each of our products.    

~Plant-based Ingredients and no harsh chemicals: Each of our ingredients is sourced from nature.  There are no synthetic ingredients in our formulas and zero harsh chemicals.   

~Safer for people and planet ingredients: Natural ingredients is NOT the same things as safe ingredients.  An unknown fact is that many natural ingredients can still have negative health effects including damaging our reproductive and respiratory systems.  Therefore, each of Root and Splendor’s ingredients is not just natural, but is also safe for people, the environment, waterways.   We reference various databases to ensure each ingredient is accepted as safe.   

~Enzymes:  Enzymes are the hero ingredients of our products.  While other brands leave all or some enzymes out of formulas, we use 5 different types of enzymes.  Enzymes are necessary for true odor and stain removal.  Leaving them out of formulas will leave odors and stains untouched.  Plant-based miracles and working at the microfiber level, enzymes deeply clean clothes while also softening clothes, brightening colors, and whitening whites.   

~Ultra-concentrated with no water: Sustainability is the driving force of all that we do.  While other brands have up to 90% water in their formulas, we have zero water in our laundry concentrate. Water is bulky and not eco-friendly, but it’s also a precious resource – our washing machines add plenty of water for us so there was no need to add water into our formulas.  In fact, our ultra concentrated formulas only require 1 Tablespoon (1/2 fl oz), and no dilution, per load to get our premium clean.  Simply use 2 Tablespoons (1 fl oz) for a large or heavily soiled load.   

~Scent profile of pure and natural essential oils: Fragrance is one of the leading culprits of dangers to our health, but we all love great smelling laundry.  Available in 4 different blends, our scent profile is made with pure and natural essential oils that leave your laundry smelling clean and amazing.  

Our packaging: Eco-friendly and Sustainable packaging: We chose a bag-in-box and bag-in-bottle design for our laundry essentials to be more environmentally friendly.  The bag on the inside is recyclable, while the outside is compostable or recyclable.  In addition, when looking at the full life cycle (how it’s made, stored, transported, used, and where it ends up), this packaging provides an 800% reduction in carbon footprint compared to a rigid plastic jug.   

Our sustainability efforts:   

~Refill options:  All of our products are available in refillable, bulk sizes, delivered to your door.  You can buy bigger up front and refill your smaller containers, as needed.  In addition, we partner with hundreds of low waste, bulk refill stores around the country.  These independently run local stores, carry our products in bulk and you can fill up your own container over and over again, totally eliminating the need for a single use container.  This refill process is not only better for the environment, but also saves you money as you are not purchasing the cost of the packaging over and over again.  To find a refill store near you please visit: 

~Closed-loop: When our refill partners purchase in us from bulk, we take back their empty containers, refill them ourselves, and send them back again.  We try to keep items in use and out of recycling and landfills as long as possible.   

Our impact: We take pride in being a socially conscious company.  This means that we aim to source our ingredients and packaging from companies with fair trade standards.  We are also committed to giving to our community.  A portion of our profits goes to Safe Families for Children – a national and local not-for-profit ministry fueled by compassion to keep children safe and families intact.  At Safe Families, regular people, like you and me, temporarily take in children in crisis, as voluntary requested by the biological parents, outside of any government regulations, to give the children a safe place to sleep and to help bring community to the family, breaking the chains of isolation and despair.  The family is reunited stronger when the biological parent says they are ready.  For more information please visit: 

Thanks for being a part of Root and Splendor!  

Write to us anytime at; we’d love to hear from you. 

- Kristin Fracassi, Founder and Owner of Root and Splendor 


For questions or inquiries, contact us.
For wholesale ordering, click here.