About Us

Root and Splendor - Family


Our Roots

We’re glad you’re here - we’d love to tell you a little bit about us! In pursuit of a simpler lifestyle, my family and I decided to move into a rural community outside of San Diego, CA.  The vision for the move was to have space for our 3 lively boys to be outside, barefoot and dirty, and a chance to grow vegetables and live off our land. It also provided a break from the hustle of city living; a chance to slow down to enjoy each other, faith and friends.  As we settled in we added some animals to roam the land alongside the lively children, including dogs, a pet pig, many chickens, and a bunny (with the dream of adding an alpaca one day). Choosing this lifestyle felt right and we re-discovered our roots in the process. 

By living a more natural lifestyle on this land, I began learning about all the toxins found in the most common household products. Going back to my roots, I began researching and crafting various home and body products for our personal use until requests began coming in from others.  On this homestead is where Root and Splendor began. 


The Splendor

Our purpose: As a family and brand, we are passionate about non-toxic products and simpler lifestyles, but also sharing this with others.  We do not waiver in our commitment to bring you products that are 100% natural and non-toxic, eco-friendly and handcrafted.  Safe for anybody & everybody.  

The name and logo: Just as the quality of the soil at the root of the plant impacts how well it grows and flourishes, we believe our bodies and minds are similar. Whether it’s physical, emotional, spiritual, relational - what you put into and feed your roots matters.  Here from our healthy roots is where we grow and experience splendor.  Hence our name, Root and Splendor. The artistry in our logo is a visual representation of the growth that happens when we take root and experience splendor.   

Our ingredients: Our ingredients are 100% pure and natural, non-toxic and eco-friendly.  You will never find an ingredient in any of your products that are toxic to you or the environment.  We adhere to using earth’s finest ingredients and scent them with organic and wild-crafted essential oils chosen specifically for emotional well-being.  

Hand-crafted: We handcraft each of our products to ensure the highest level of quality.  We enjoy the orderly creativity in mixing, researching, crafting, and pouring our love into each product for you to enjoy. 

Packaging: Just as our ingredients are biodegradable and eco-friendly, so is our packaging.  All of our packaging has been carefully selected to ensure it is recyclable and has a low carbon footprint.  We have learned that not everything that says recyclable is actually recycled.  Out of extra precaution, we have chosen packaging that if it is put into a landfill it is either compostable, biodegradable or compresses down to very little unlike the majority of plastic packaging available today. 

Our Profits: We take pride in being a socially conscious company.  This means that we aim to source our ingredients and packaging from companies with fair trade standards.  We are also committed to giving to our community.  10% of profits go to Safe Families for Children – a national and local not-for-profit fueled by compassion to keep children safe and families intact.  At Safe Families, regular people, like you and me, temporarily take in children in crisis, as voluntary requested by the biological parents, outside of any government regulations, to give the children a safe place to sleep and to help bring community to the family. 

Thanks for being a part of Root and Splendor! 

Write to us anytime, we’d love to hear from you.

- Kristin Fracassi, Founder of Root and Splendor