About Us

Root and Splendor - Family


Our Roots

We’re glad you’re here - we’d love to tell you a little bit about us! In pursuit of a simpler lifestyle, my family and I decided to move into a rural community outside of San Diego, CA.  The vision for the move was to have space for our 4 lively boys to be outside, barefoot and dirty, and a chance to grow vegetables and live off our land. It also provided a break from the hustle of city living; a chance to slow down to enjoy each other, growing in our faith and friendships.  As we settled in, we added some animals to roam the land alongside the lively children, including dogs, a pet pig, many chickens, and barn cats (with the dream of adding an alpaca one day). Choosing this lifestyle felt right and we re-discovered our roots in the process. 

By living a more natural lifestyle on this land, I began learning about all the toxins found in the most common household products. Going back to my roots, and not being able to find any true, high quality products with integrity, I began researching and crafting various home and body products for our personal use until requests began coming in from others.  On this homestead is where Root and Splendor began. 

The Splendor

Our purpose: As a family and brand, we are passionate about our faith, the outdoors, a cleaner and simpler lifestyle, and being in community with others.  We do not waiver in our commitment to bring you products that are 100% natural and safe for you and the environment, eco-friendly and handcrafted.   

The name and logo: Just as the quality of the soil at the root of the plant impacts how well it grows and flourishes, we believe our bodies and minds are similar. Whether it’s physical, emotional, spiritual, relational - what you put into and feed your roots matters.  Here from our healthy roots is where we grow and experience splendor.  Each and every ingredient in our products is natural, eco-friendly and safe for people and planet - all working together to create the best atmosphere to grow healthy and experience splendor.  Hence our name, Root and Splendor. The artistry in our logo is a visual representation of the growth that happens when we are rooted and experience splendor.   

Our ingredients: Our ingredients are 100% pure and natural, safe for people and planet and eco-friendly.  You will never find an ingredient in any of your products that are toxic to you or the environment.  We adhere to using earth’s finest natural ingredients and scent them with pure and natural essential oils chosen specifically for aromatherapy benefits and a beautiful scent profile. 

Hand-crafted: We handcraft each of our products to ensure the highest level of quality.  We enjoy the orderly creativity in mixing, researching, crafting, and pouring our love into each product for you to enjoy.  We are confident you will experience premium results along with peace of mind in the high quality of our products. 

Packaging: Just as our ingredients are biodegradable and eco-friendly, so is our packaging.  All of our packaging has been carefully selected to ensure it is recyclable, biodegradable, compostable, closed-loop or has a full life-cycle with a low carbon footprint .  We have learned that not everything that says recyclable is actually recycled.  Out of extra precaution, we have chosen packaging that if it is put into a landfill it is either compostable, biodegradable or compresses down to very little unlike the majority of plastic packaging available today. 

Our Profits: We take pride in being a socially conscious company.  This means that we aim to source our ingredients and packaging from companies with fair trade standards.  We are also committed to giving to our community.  A portion of our profits goes to Safe Families for Children – a national and local not-for-profit ministry fueled by compassion to keep children safe and families intact.  At Safe Families, regular people, like you and me, temporarily take in children in crisis, as voluntary requested by the biological parents, outside of any government regulations, to give the children a safe place to sleep and to help bring community to the family, breaking the chains of isolation and despair.  

Thanks for being a part of Root and Splendor! 

Write to us anytime, we’d love to hear from you.

- Kristin Fracassi, Founder of Root and Splendor


For questions or inquiries, contact us.
For wholesale ordering, click here.