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journal

the 5-year journey to the premium laundry concentrate

the 5-year journey to the premium laundry concentrate

Ah, here we are...launching the full Laundry Essentials line!  These products, especially the Laundry Concentrate, has been in the works through development for about 5 years.  It feels SO awesome to finally bring this product to you, for all to enjoy -- ensuring you are getting a highly effectiv...
a sneak peak into laundry essentials from root and splendor

a sneak peak into laundry essentials from root and splendor

We currently have all of our raw materials and packaging on hand to start manufacturing our full laundry line. That’s right, we also have all operations equipment and materials ready to go. As we start this new week, the handcrafting of the laundry line will begin! Yes, that means we are SUPER CL...
why we launched an alcohol-free hand cleanser

why we launched an alcohol-free hand cleanser

While Hand Shield is a waterless hand cleanser (very much like sanitizer), it is not technically a "sanitizer" -- and that's because it is (intentionally) alcohol-free. In this post we explain why we chose not to include alcohol in our formula for Hand Shield.

kristin fracassi, founder of root & splendor

Welcome! This journal will be a behind the scenes look at the brand and why I do what I do, but it will also take a look at my family and our lifestyle – the heartbeat (the roots) of Root and Splendor.